Every renewal is a negotiation.
Make it one you win.
Win the Spend is the playbook and flagship course for customer success and account managers who want to defend the price, kill the churn risk, and grow the account without burning the relationship.
Out now in the Playbook: “The Three Words That Kill a Renewal Call.” New scripts, tactics, and account math, published regularly.
What’s actually costing you the most right now?
Pick one. See how everyone else answers.
What you’ll actually get better at
Four skills, drilled through real call scripts and account scenarios, not theory.
Expansion & Upsell
Turn a renewal call into a bigger deal without sounding like a salesperson wedged into the wrong meeting.
Discount Defense
Hold your price when procurement pushes back, and know when a concession is actually the strategic move.
De-escalation
Read a heated account before it churns, and steer the conversation back to value instead of blame.
Executive Alignment
Get budget-holders and champions rowing the same direction before the negotiation even starts.
New in the playbook
New articles, regularly: tactics you can use on your next call.
The Three Words That Kill a Renewal Call
Say these and watch a routine renewal turn into a re-negotiation you never asked for.
Renewals · 2 min readHow to Hold Price Without Sounding Defensive
A five-part answer for the exact moment procurement asks for twenty percent off.
Discount Defense · 2 min readReading the Room: When to Walk vs. When to Push
The one tell that separates an account worth saving from one you should let go.
De-escalation · 2 min readFive modules. One negotiation you’ll never dread again.
- 01Reading the Account Before the Call
- 02The Expansion Ask: Timing & Framing
- 03Defending Price Without Losing the Room
- 04De-escalation Scripts for Heated Renewals
- 05Getting to Yes with Multiple Stakeholders
The Expansion Playbook
The exact scripts, timing, and account math behind winning a bigger renewal, built from real CSM and AM calls. In development now.
See What’s ComingWhat climbing actually looks like
Every rung raises the stakes of the negotiation, not just the title.
Customer Success Manager
Own the renewal. Learn to spot risk early and defend list price on deals under $50K.
Stakes: the single renewalSenior CSM
Carry a book with real expansion targets. Start running multi-stakeholder calls, not just check-ins.
Stakes: the account planStrategic Account Manager
Negotiate multi-year, multi-product deals. Executives are in the room, and so is procurement.
Stakes: the enterprise contractDirector, Customer Growth
Set the negotiation playbook for the whole team, and step in only when the deal is the one that matters most.
Stakes: the portfolioGet new articles, and first access to the course
One email when something worth reading goes up, and first access when The Expansion Playbook launches. No spam.